Storytelling Blog:
Lessons from the Real World
How to check your stories for gender bias
How do you check your stories for bias? Take a beat to look at the types of stories you tell in celebration at work. How do you reward various qualities in your people? It's hard to gauge bias yet everyone outside the usual stories sees it clear as day. Here's how to check yourself and fix it.
How to humanize your brand stories
Brand stories without humans can lack humanity. Here are the three non-human protagonists to avoid and how to brainstorm the ones that work instead.