Leaders (maybe you’re one) try to inspire teams by telling them stories about other teams. Yet all team stories are not created equal. Here are some of the best stories to tell your team (and one to avoid). Let’s start with the least effective team story and move to the most effective. The least effective story is the one everyone thinks they’ve heard before. In my experience, the least effective business storytelling I’ve seen in the American workplace has the…
brand stories persuasion