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October 2019

brand stories persuasion

Snickers, Samhain, and your holiday stories

Snickers bar broken in half

Is free stuff ever free? Snickers announced it would give away one million fun-size bars in time for Halloween via Part of the stunt includes a petition from 2018 requesting that the government move the date of Halloween. It’s now about adding a second Halloween—a full trick-or-treat day for “self-expression.” All of this seemed weird to me because of Samhain (I’ll explain) but then again, companies often separate marketing narratives from the nuances of history. Story and history are not…

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