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April 2019

brand stories character selection

How to humanize your brand stories

human eating a lego breakfast

Remember the old adage, “The fastest way to a man’s heart is through his ribcage,” or whatever? Well, the fastest way to your audience’s heart is to tell stories with emotion a.k.a., to humanize your brand stories.   Humanize brand stories with humans, not entities What gives? Why do so many professionals avoid talking about humans in their brand stories? Here are the three most ineffective protagonists that professionals cast instead of humans in their stories. Introducinnnnnnng the usual suspects… The…

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