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August 2017

best practices persuasion self-advocacy

Use a cliffhanger at your next fundraiser

We watch and then we klatch. If you give your listener a cliffhanger, she can’t stop right there—er, she can’t let go. She HAS to hear the end of the story. This sequence (i.e., build up the story, hit pause right before the finale, watch the listener clamor for it) can rile up your fans/donors to give more because the tension is driving them nuts. Let them see the montage. The most successful fundraisers I have attended had (in addition to great organization, timing, and proper staffing)…

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