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June 2017

best practices

Read stories about the same topic to compare good versus great

Sometimes it helps to see what not to do.  Workshop participants often want examples of great stories but in a perfect world, they would have great and not so great examples of the same thing back to back. Comparisons are much more revealing. Here is a story I stumbled upon.  Read the caption version first and then the article. Version A: at the top of the page is the photo version story. There are 10 captions that tell a succinct story.…

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