Sometimes it helps to see what not to do. Workshop participants often want examples of great stories but in a perfect world, they would have great and not so great examples of the same thing back to back. Comparisons are much more revealing. Here is a story I stumbled upon. Read the caption version first and then the article. Version A: at the top of the page is the photo version story. There are 10 captions that tell a succinct story.…
best practices
Read stories about the same topic to compare good versus great
Posted on June 18, 2017