My kid saw an Elmo toothbrush at the grocery store the other day and insisted I buy it. He already had a toothbrush at home but it never fired him up like this one. In the end, figuring this would make him more likely to brush, I bought it. Did he manipulate me? Or persuade me? Or did I do one of those to him? Whenever I teach a workshop on strategic storytelling for nonprofits, I frame it within the art of…
best practices persuasion self-advocacy