Monthly Archives

February 2017

brand stories data stories

Keep your story outside the box

This ad is a good example of an organization showing how it can change your life without ever talking about the mechanics of what it does. Please watch this story and then go through the reflections below. What is in your organization’s box? 23andMe is a saliva collection kit (can you feel the romance?). You never hear those words in the commercial. While 23andMe has a very real box for its customers, your organization may have a figurative box. Either way, you need to know…

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