Oh, jargon. All dressed up and trying to get invited to every little shindig. That fancy institutional lingo, so cozy in your messaging, sucks the blood out of your stories. Jargon stamps out approachable “story speak” and replaces it with “institution speak” at every turn. Let’s say your organization works in asset building. You could start a story with… Michelle wanted to break the cycle of generational poverty so she began to explore asset building. Jargon attack! No way does Michelle talk that way to herself. Better…
