Before you watch the video (which you may have seen already and should watch again anyway) and before you read the NPR article about it (which has spoilers so watch the video first) please reflect on this. Can your organization show a story where you don’t tell the objective until the end? I don’t typically advise this approach because it is so high risk. You’d have to make all the other components of your set up so good to keep the audience interested. You’d…
best practices brand stories
Want to gamble? Hide the objective in your story.
Posted on December 8, 2016
