Monthly Archives

April 2016


Use story to control people’s emotions

Youch. What an aggressive title. The first thing to get straight is that you can influence your audience but not control it. If you try to control it, your story will be contrived and the audience will think more about the terrible storyteller than the failed story. But let’s not shy away from emotion. We all have that friend who tells us about his argument with the unreasonable hot dog vendor who was stingy with the onions and things escalate and yadda yadda this is the…

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data stories persuasion

Stories need emotion first, data second

It’s funny how we forget that we are not an entity (i.e., the business) talking to another entity (i.e, the market). Nor are we computers. We are humans talking to humans. Like Cameron Uganec said: When your colleagues ask you about a conference you attended or about how you spent your weekend, you don’t start with facts and figures…the number of people you met, the number of beers you drank or the amount of time you slept. You tell them stories. What you care about…

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