Oh, Kevin Spacey. He did it again. He gave a speech and the audience was smitten. At Content Marketing World in Cleveland, Ohio, he talked about how conflict and authenticity are essential to good stories. Agreed. My favorite point, however, applies to the world of marketing: “The audience doesn’t care about the platform—they care about the content.” Heck yeah. So many clients get excited about podcasts, billboards, Twitter, etc. as if those tools make their messages more intriguing. Create some good content, choose the…
