Monthly Archives

December 2015

brand stories persuasion

Always be a person

Watch. Then we’ll klatch. If I want to stump someone during a training, I’ll ask a client to tell a story about her organization that stars only individuals—no task forces, institutions, partnerships, etc. Oh, she’ll get uncomfortable. Professionals are accustomed to talking about their work in terms of groups. Everything is “us” and “we.” Totally get it for organizational overviews. Totally don’t recommend it in storytelling. Humans are more relatable than institutions. This ad is a great example on several levels. Besides being clever, it represents an organization…

Continue Reading