Thanks to the SuperBowl “Puppy Love” commercial, we now know the love story of puppy meets Clydesdale, Clydesdale falls for puppy, and so on. It is a familar story construction with unusual costars, which is why the audience can connect immediately and still see it as refreshing. In Harrison Monarths’ The Irresistible Power of Storytelling as a Strategic Business Tool, he writes about the commercial’s construction and Freytag’s five acts: exposition rising action climax falling action dénouement Interestingly, the ad…
