Monthly Archives

November 2013

best practices brand stories self-advocacy

Walk Your Talk (Or Fly It)

We’ve already talked about naming relationships in stories, creating obstacles, and telling our own stories. Now, in the fourth entry of our series about storytelling, let’s talk about how to deliver on what makes your organization special. Surely your organization has many positive characteristics going for it. The key is to pick the characteristics you most want to spotlight and show them in play. This approach is all about quality over quantity. You’re gonna have to prove it Almost every…

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