Monthly Archives

February 2013

best practices character selection

When Being “Partners” Dilutes Your Story

Do you call your doctor your “health partner”? Probably not. While you both care about your health, you each have different levels of knowledge, liability for poor decisions, and definitions of success. Using the word “partner” ignores all your differences. Lately, organizations are talking about telling their stories better. Every story needs a great relationship between its characters, and “partners” is one of the most popular relationships among philanthropists, nonprofits and consultants. Sometimes that term is accurate, but when it…

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