Do you call your doctor your “health partner”? Probably not. While you both care about your health, you each have different levels of knowledge, liability for poor decisions, and definitions of success. Using the word “partner” ignores all your differences. Lately, organizations are talking about telling their stories better. Every story needs a great relationship between its characters, and “partners” is one of the most popular relationships among philanthropists, nonprofits and consultants. Sometimes that term is accurate, but when it…
best practices character selection
When Being “Partners” Dilutes Your Story
Posted on February 15, 2013